Brian M. Royal is a principal of the organization. Brian specializes has a degree in Financial Economics from Lynchburg College.  He holds a Life and Health, Property & Casualty license.

Roy Petty is a native of the Roanoke, VA area and is esteemed as one of the most knowledgeable consultants in the operations of small businesses and the self employeed. Mr. Petty was a graduate from Virginia Tech and started his career as a medical sales rep. In the 80's Mr. Petty was running a highly successful medical sales business and was having a hard time finding anyone with sufficient and correct knowledge regarding the issues facing small businesses. Seeing this opportunity to separate himself Mr. Petty built one of the highest regarded consulting firms in the industry.